FOR IMMEDIATE RELEASE


Customer Communications Group Selected by Denver-based Rainbow Rewards for CRM Creative and Strategy Expertise

DENVER, SEPTEMBER 8, 2006 — Customer Communications Group, Inc. (CCG), a full-service relationship marketing agency, has been selected for customer relationship marketing (CRM) strategy and creative work by Rainbow Rewards, a cash-back credit/debit card coalition in Denver. CCG pioneered the concept of relationship marketing nearly 30 years ago and continues to be an industry leader in CRM innovation.

CCG's alliance with Rainbow Rewards will center on traditional direct mail efforts — creating a direct marketing program to encourage customers to actively use their debit and credit cards to earn cash-back rewards.

Jen Sanning, chief marketing officer for Rainbow Rewards, said the program will utilize customer data management to fuel the direct marketing techniques.

"We're especially looking forward to seeing, in action, CCG's expertise in trigger-point mailing, using our customer data to help target direct mail campaigns in the most cost-efficient, effective way," Sanning said.

Sandra Gudat, CCG's president and CEO, said working with Rainbow Rewards has been especially rewarding, given the coalition's ongoing community-giving philosophy.

"We are always excited to work with clients who are combining excellent CRM strategy with a sustainable, overriding mission of community giving," Gudat said. "Rainbow Rewards is doing just that, and CCG's experience driving loyal customers to act in ways that boost a company's mission fits well with the coalition's goals."



ABOUT RAINBOW REWARDS

Rainbow Rewards is a coalition of Colorado businesses that believes in embracing loyal customers, while giving back to the local community. By supporting the Colorado business community, Rainbow Rewards' customers receive cash back rewards — and Rainbow Rewards donates a percentage of each customer's purchase to local charities and public schools.

Customer Communications Group, Inc. (CCG) pioneered the concept of relationship marketing more than 27 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, analytical data services, database marketing, loyalty program development, creative concepting and execution, multimedia solutions and print production.

CCG’s progressive programs support the upsell, cross-sell, acquisition, activation and retention efforts of our Fortune 1000 clients, including A&P, Bank of Montreal (Harris Bank), Comerica, Countrywide Financial, General Motors, IBM, JD Edwards, Kohl’s, Nordstrom, Payless ShoeSource, PETCO, Pier 1 Imports, SouthTrust and Wachovia Bank.

For more information about Customer Communications Group, visit http://www.customer.com or contact Chris Hamlin, Vice President, Database Marketing Solutions at 303-986-3000 x155 or chris.hamlin@customer.com.