FOR IMMEDIATE RELEASE


Customer Communications Group Announces Expanded Database Marketing Services and Solutions

DENVER, December 5, 2004 — Customer Communications Group (CCG), a leading relationship marketing agency, today unveiled at the National Center for Database Marketing conference (NCDM) in Orlando, Florida, details about its expanded database marketing capabilities now collectively branded as CCG CustomerCenter. Amassed from decades of hands-on experience in helping a broad range of companies develop and implement successful database marketing programs, CCG CustomerCenter helps clients develop and implement actionable strategy that builds bottom line profits through a synergistic combination of database marketing software, database management services and strategic consulting.

At the core of CCG CustomerCenter, is CCG Insight, a database marketing solution that CCG created by combining value-added marketing best practices with marketing software developed by smartFOCUS. CCG Insight delivers best-in-class customer segmentation and analysis, marketing campaign planning and execution, as well as program analysis and refinement for our clients in the retail and financial services industries. CCG Insight’s integrated and intuitive applications enable CCG clients to quickly turn customer information into insight, insight into action and learning into profits.

The CCG CustomerCenter solution is unique because it combines proven customer expertise, world-class marketing services, database marketing best practices and state-of-the-art software its clients seek. “CCG’s integrated database marketing solutions will enable our clients to more quickly develop holistic insights about their customers and directly apply those findings to achieve profitable, sustainable relationships with customers,” said Chris Hamlin, Vice President, Database Marketing Solutions at CCG.

Continuing CCG’s legacy of customer service focus, CCG also has a team of experts dedicated to providing clients with high quality and cost-effective database management services. These services include customer data integration, CRM consulting and technology evaluation, as well as database design, implementation, hosting and maintenance. The Database Management Services team utilizes CCG’s proven FastPath process that provides for quick implementation of database marketing solutions, often within 60-90 days.

“CCG CustomerCenter is the embodiment of CCG’s expertise — and our approach,” said Sandra Gudat, CCG President and CEO. “It reflects our vision and the knowledge we’ve accumulated, evolved and leveraged for nearly 30 years as a customer relationship agency.”



ABOUT CUSTOMER COMMUNICATIONS GROUP

Customer Communications Group, Inc. (CCG) pioneered the concept of relationship marketing more than 27 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, analytical data services, database marketing, loyalty program development, creative concepting and execution, multimedia solutions and print production.

CCG’s progressive programs support the upsell, cross-sell, acquisition, activation and retention efforts of our Fortune 1000 clients, including A&P, Bank of Montreal (Harris Bank), Comerica, Countrywide Financial, General Motors, IBM, JD Edwards, Kohl’s, Nordstrom, Payless ShoeSource, PETCO, Pier 1 Imports, SouthTrust and Wachovia Bank.

For more information about Customer Communications Group, visit http://www.customer.com or contact Chris Hamlin, Vice President, Database Marketing Solutions at 303-986-3000 x155 or chris.hamlin@customer.com.

smartFOCUS develops powerful, intuitive, fast and easy-to-use marketing software applications that integrate data and marketing technology within the operational systems of companies. smartFOCUS has been delivering marketing software for more than eight years and has developed deep marketing domain expertise to complement their marketing technology knowledge.

smartFOCUS works alongside solution partners and resellers worldwide to deliver integrated solutions in any marketing environment. smartFOCUS is a Member of the Direct Marketing Association (USA and UK) and works closely with industry analysts Gartner and Forrester. smartFOCUS is also a Microsoft Solution Partner, IBM Server Proven and an Oracle Partner.

For more information about smartFOCUS, contact Emma Chablo, Marketing Director, at +44 117 943 5800 or echablo@smartfocus.com.