FOR IMMEDIATE RELEASE


CustomerView: Customer Communications Group’s Interactive Customer Knowledge System Helps Marketers Better Understand and Target Customers

DENVER, May 26, 2004 — Today Customer Communications Group (CCG) announced the launch of CustomerView, an integrated suite of 19 graphical reports that help marketers identify the key characteristics of their customers. CustomerView will help CCG clients market smarter to their target audiences and create more tailored and effective marketing communications. By describing the demographic and lifestyle characteristics of customers, CustomerView can be used as a tool to help companies gain a thorough understanding of their best customers. It is a quick, user-friendly, and cost-effective way to gain valuable insight about customers.

CCG’s CustomerView reports are created by overlaying customer contact information with Acxiom’s InfoBase® file in order to provide an overall demographic and psychographic snapshot. Acxiom’s InfoBase™ database is a leading source of consumer marketing information. The CustomerView reports are provided in either an online, HTML-based format or via Microsoft Excel and can be available in as little as one week.

To augment the value of CustomerView reports, CCG analysts offer extensive database and marketing expertise and provide personalized insight that enable clients to better understand their customers and to develop optimal marketing strategies. CCG’s CustomerView solution helps marketers establish a framework for developing marketing programs that resonate with customers.

“Making business decisions using factual information about your customers, rather than intuition, is a key success factor in achieving your marketing goals,” said Bill Schneider, SVP IntelliStats Analytic Solutions at CCG. “Clients can quickly utilize CustomerView to tailor their messaging and use marketing dollars more effectively. This helps develop more loyal and productive customer relationships.”

Acxiom and InfoBase are registered trademarks of Acxiom Corporation




ABOUT CUSTOMER COMMUNICATIONS GROUP

Customer Communications Group, Inc. (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, analytical data services, database marketing, loyalty program development, creative concepting and execution, multimedia solutions and print production.

CCG's progressive programs support the upsell, cross-sell, acquisition, activation and retention efforts of our Fortune 1000 clients, including A&P, Bank of Montreal (Harris Bank), Comerica, Countrywide Financial, General Motors, IBM, JD Edwards, Kohl's, Nordstrom, Payless ShoeSource, PETCO, Pier 1 Imports, SouthTrust and Wachovia Bank.

For more information about Customer Communications Group, visit http://www.customer.com or contact Bill Schneider, SVP IntelliStats Analytic Solutions at CCG at 303-814-3467 or bill@customer.com.