FOR IMMEDIATE RELEASE


Super Fresh Selects Customer Communications Group for Development of Customer Loyalty Program

DENVER, Nov. 6, 2003 — Super Fresh selected Customer Communications Group (CCG) to develop and launch Super Fresh’s new Club Fresh loyalty program. Super Fresh is a supermarket operated by parent company A&P.

The Club Fresh loyalty program launched Saturday, October 18, 2003. It includes a multi-tiered reward-structured program and communications strategy with exclusive member savings and offers every time members use their cards. Members also receive special perks that make every shopping visit a pleasant and valuable experience. Club Fresh’s goal is to optimize Super Fresh’s customer relationships and maximize customer value.

“Since our inception in 1982, our focus has been on the customer by offering him or her the freshest foods and by creating an exciting, customer-friendly shopping experience,” said Karen Stout, Super Fresh’s president. “The Club Fresh program is helping Super Fresh achieve its objectives of recognizing and rewarding our loyal customers while meeting more of our customers needs, thereby increasing frequency of purchase and revenue.”

“After a search of numerous marketing agencies, Super Fresh selected CCG for its strategy, execution and full spectrum of services,” said Stout. “Super Fresh had a tight deadline for the Club Fresh program, and CCG was able to meet our deadlines.”

Club Fresh is a free membership program that consists of three levels: Club Fresh, Club Fresh Gold and Club Fresh Platinum. Levels of membership are based on spending levels and include benefits such as special programs and promotions, double manufacturer coupons, periodic sweepstakes, free resource guides, free customer-centric quarterly newsletters, special discounts for seniors and free Rug Doctor rentals. The more a customer spends, the more benefits he or she will receive.

Customer Communications Group is also helping Super Fresh leverage its customer data to gain a greater view and understanding of its customer behavior. CCG is executing and measuring results from the customer-centric communications.

About Super Fresh

Super Fresh takes tremendous pride in fulfilling the promise of its name. With over 76 stores in Delaware, Maryland, New Jersey, Pennsylvania, Virginia and Washington, D.C., Super Fresh services its customers by providing them with the finest variety of quality, fresh foods anywhere.

For more information about Super Fresh, visit: http://www.superfreshfood.com or contact Mark Hamilton, vice president of marketing of Super Fresh, 1506 Woodlawn Drive, Baltimore, MD 21207; (410) 594-7510; or hamiltonm@aptea.com.




ABOUT CUSTOMER COMMUNICATIONS GROUP

Customer Communications Group, Inc. (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, analytical data services, creative communications and multimedia solutions ranging from print production to Website development. CCG also offers creative and production services for newsletters, magazines, collateral materials, fax-back systems, email and direct marketing communications.

CCG has implemented profitable programs for Fortune 1000 retail, financial and telecommunications clients including Dillard's, G.H. Bass & Co., Hibernia Bank, IBM, Nordstrom, Payless ShoeSource, Pier 1 Imports, Tommy Hilfiger and Wachovia Bank.

For more information about Customer Communications Group, visit http://www.customer.com or contact Sandra Gudat, president/CEO of Customer Communications Group, 12600 West Cedar Drive, Denver, CO, 80228; (303) 986-3000; (800) 525-0313; Fax (303) 989-4805; or sandra@customer.com.