DENVER, Dec. 18, 2002 — Customer Communications Group (CCG) helped The Great Indoors develop a CRM “road map.” This strategy leverages The Great Indoors’ existing data and optimizes customer relationships by improving and enhancing its marketing communications.

The Great Indoors already had developed customer segments based on past transactional data but was challenged in applying it and creating an actionable CRM strategy. “Existing data is only worth what you know how to do with it,” said Sallie Burnett, CCG’s VP National Sales. “The Great Indoors needs to use its data to help it manage the customer lifecycle.” CCG helped the home decorating store develop new ideas for creating triggers to react to specific customer behavior.

CCG has designed a customized data analysis plan using innovative tools. It includes a customer purchase cycle and gap analysis that provides insight into the pathways that customers typically follow during the course of their relationship with The Great Indoors. It also measures the relative time span between customer transactions in order to reveal gaps in customer activity so The Great Indoors can use the results to develop marketing communications that are synchronized with and triggered by the passing of key transactional events. CCG applied these findings to The Great Indoors’ communication strategy.

About The Great Indoors

The Great Indoors retail stores debuted in 1998, opening its first store in the Denver area. Other stores have since opened in Scottsdale, Ariz., Detroit, Dallas and Chicago; additional store openings are planned across the country through the end of this year. For more information about The Great Indoors, visit www.thegreatindoors.com. Delivery for thegreatindoors.com is within the continental United States.




ABOUT CUSTOMER COMMUNICATIONS GROUP

Customer Communications Group, Inc. (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, analytical data services, creative communications and multimedia solutions ranging from print production to Website development. CCG also offers creative and production services for newsletters, magazines, collateral materials, fax-back systems, email and direct marketing communications.

CCG has implemented profitable programs for Fortune 1000 retail, financial and telecommunications clients including Dillard's, G.H. Bass & Co., Hibernia Bank, IBM, Nordstrom, Payless ShoeSource, Pier 1 Imports, Tommy Hilfiger and Wachovia Bank.

For more information about Customer Communications Group, visit http://www.customer.com or contact Sandra Gudat, president/CEO of Customer Communications Group, 12600 West Cedar Drive, Denver, CO, 80228; (303) 986-3000; (800) 525-0313; Fax (303) 989-4805; or sandra@customer.com.