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FOR IMMEDIATE RELEASE
Opportunity Knocks with Countrywide Home Loans FrontDoor
DENVER, July 16, 2002 Opportunity is knocking for Countrywide Home Loans to stay in front of its existing customers. Countrywide is delivering an educative, easy-to-read e-newsletter called FrontDoor. It provides brief, valuable information to Countrywides existing home loan customers. The e-newsletter focuses on the major issues of home ownership.
Customer Communications Group is creating FrontDoor for Countrywide Home Loans. The e-newsletters format provides colorful bursts of information with quick tips that link to Countrywides Web site. The links drive traffic to the Countrywide Web site for specific product and lifestyle information and provide additional details on featured highlights from the e-newsletter. Featured articles in the e-newsletter include A Guide to Getting Your Home Ready to Sell and How to Access Your Insurance Needs at Different Stages of Your Life.
By all measures, FrontDoor has been an all-around great success for us, said Paul Chartrand, Assistant Vice President, Online Marketing, of Countrywide Home Loans. Our customers are pleased with the content, we have had above average response rates, and our various product registrations have increased dramatically.
FrontDoor helps Countrywide retain and build the revenue of its existing customers by cross-selling and broadening product awareness by hyperlinking customers to Countrywides Web site. FrontDoor is a valuable customer-centric tool since its a helpful resource to customers, delivers value-added information and enhances ongoing customer relationships. The e-newsletter is a creative, convenient and cost-effective way for Countrywide to communicate updated product information and useful tips to its home loan customers. FrontDoor also helps Countrywide keep its name in front of customers and Countrywide top-of-mind.
About Countrywide Home Loans
Founded in 1969, Countrywide Credit Industries, Inc. is a member of the S&P 500, Fortune 500 and Forbes 500. Its primary subsidiary, Countrywide Home Loans, Inc., was recently ranked #1 in customer satisfaction among the largest national home mortgage lenders by J.D. Power and Associates.* Countrywide, through its subsidiaries and affiliates, provides mortgage banking and diversified financial services in domestic and international markets. Consumer businesses include mortgages, insurance and other financial products. Business-to-business activities encompass capital markets, transaction processing and insurance. The company is headquartered in Calabasas, California, and has more than 17,000 employees with over 500 offices. For more information about the company, visit Countrywides Web site at http://www.countrywide.com.
* J.D. Power and Associates 2002 Home Mortgage StudySM. Study based on responses from 6,817 home mortgage customers. http://www.jdpower.com.

ABOUT CUSTOMER COMMUNICATIONS GROUP
Customer Communications Group, Inc. (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.
As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, analytical data services, creative communications and multimedia solutions ranging from print production to Website development. CCG also offers creative and production services for newsletters, magazines, collateral materials, fax-back systems, email and direct marketing communications.
CCG has implemented profitable programs for Fortune 1000 retail, financial and telecommunications clients including Dillard's, G.H. Bass & Co., Hibernia Bank, IBM, Nordstrom, Payless ShoeSource, Pier 1 Imports, Tommy Hilfiger and Wachovia Bank.
For more information about Customer Communications Group, visit http://www.customer.com or contact Sandra Gudat, president/CEO of Customer Communications Group, 12600 West Cedar Drive, Denver, CO, 80228; (303) 986-3000; (800) 525-0313; Fax (303) 989-4805; or sandra@customer.com.
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