DENVER, Jan. 29, 2002 — Customer Communications Group (CCG) has been selected by Proflowers, Inc. to examine its customer data and bring the pureplay dot-com closer to its customers. CCG’s in-depth analysis and the resulting communications plan will allow Proflowers to understand how it can strengthen the relationships it has with its customers. Proflowers expects to increase the conversion rate of first time buyers to repeat purchasers, increase customer lifetime value, build greater customer loyalty and increase customer referrals.

“It’s through our customer relationships that we can better understand our customers’ future needs and wants, and communicate more effectively with them,” said Steven Bellach, Proflowers’ chief marketing officer.

CCG will start by taking transactional data such as when customers shop, what they buy, how often they buy, and for what event or occasion, and couple it with customer demographics to begin to form a picture of Proflowers’ most frequent or best customers. CCG will then conduct further exploratory data analysis, integrating sophisticated database-mining techniques to uncover customer data patterns including transactional lifecycle, triggers in purchase behavior and the customer’s lifestyle.

“Our detailed investigation and analysis will give Proflowers an in-depth understanding of the relationships and motivations behind their customers’ purchases,” explains CCG senior vice president and consultant Lane Ware. “This 360-degree view of the Proflowers best customer will be the driving force behind the customer communications plan we develop for Proflowers.”

About Proflowers

Proflowers, Inc., headquartered in San Diego, California is the largest direct-from-the-grower flower company in the U.S. and the first flower retailer to offer a 7-Day Freshness Guarantee. Using its proprietary supply chain compression solution for the floral industry, the company offers customers an ever-changing variety of fresh, affordable flowers and plants through its network of growers. A rapidly expanding international flower provider, Proflowers earned Forrester’s number one PowerRankings in the Flower category for two consecutive periods in 2000 and has sustained the number one florist ranking from BizRate for two straight years. Proflowers was launched by Jared Polis in 1998.




ABOUT CUSTOMER COMMUNICATIONS GROUP

Customer Communications Group, Inc. (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, analytical data services, creative communications and multimedia solutions ranging from print production to Website development. CCG also offers creative and production services for newsletters, magazines, collateral materials, fax-back systems, email and direct marketing communications.

CCG has implemented profitable programs for Fortune 1000 retail, financial and telecommunications clients including Dillard's, G.H. Bass & Co., Hibernia Bank, IBM, Nordstrom, Payless ShoeSource, Pier 1 Imports, Tommy Hilfiger and Wachovia Bank.

For more information about Customer Communications Group, visit http://www.customer.com or contact Sandra Gudat, president/CEO of Customer Communications Group, 12600 West Cedar Drive, Denver, CO, 80228; (303) 986-3000; (800) 525-0313; Fax (303) 989-4805; or sandra@customer.com.