DENVER, Nov. 14, 2001 — In today’s economy, rewarding best customers and managing those relationships is critical to keeping customers happy and coming back. But becoming customer-centric isn’t an overnight transformation — especially if you don’t know where to start. Customer Communications Group’s (CCG) new Web site, www.customer.com, with its robust CRM Pulse news section provides answers to some of today’s top customer relationship management (CRM) questions.

Visitors will find features on channel integration, customer segmentation, data warehousing, customer communications, measurement and more. The site’s CRM case studies highlight Fortune 1000 companies’ best practices and CRM successes. There are also archived volumes of CCG’s own magazine, StrateScapes, the journal dedicated to the art and science of relationship marketing. CRM Pulse’s features, updated at least quarterly, are written by CCG’s principals and senior-level directors, who have a combined 30 years’ experience in CRM.

Also noteworthy: The site is organized by CCG’s industry specialties. Visitors can link directly to the retail or financial sections, or choose the “other” section, which includes healthcare and high technology. Each section is “hosted” by a CCG sales professional who specializes in each of those industries.




ABOUT CUSTOMER COMMUNICATIONS GROUP

Customer Communications Group, Inc. (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, analytical data services, creative communications and multimedia solutions ranging from print production to Website development. CCG also offers creative and production services for newsletters, magazines, collateral materials, fax-back systems, email and direct marketing communications.

CCG has implemented profitable programs for Fortune 1000 retail, financial and telecommunications clients including Dillard's, G.H. Bass & Co., Hibernia Bank, IBM, Nordstrom, Payless ShoeSource, Pier 1 Imports, Tommy Hilfiger and Wachovia Bank.

For more information about Customer Communications Group, visit http://www.customer.com or contact Sandra Gudat, president/CEO of Customer Communications Group, 12600 West Cedar Drive, Denver, CO, 80228; (303) 986-3000; (800) 525-0313; Fax (303) 989-4805; or sandra@customer.com.