DENVER, June 6, 2001 — Customer Communications Group (CCG) has established a new working relationship with Einstein/Noah Bagel Corp. (ENBC) to examine ENBC’s customer point-of-sale data and bring the company closer to its customers by understanding their needs, concerns and motivations. This effort will enable ENBC to retain and grow the lifetime value of its customers through more effective communications and more relevant promotions.

“As experts in strategic customer relationship marketing, it is our responsibility to recommend to clients how they can leverage their customer information to build customer loyalty and maximize ROI,” said Sandra Gudat, president of CCG. “Our goal is to help ENBC learn about its customers and apply that knowledge to the company’s strategic and tactical marketing initiatives.”

ENBC’s data warehouse strategy is to understand what the customer wants and the best way to meet those needs. CCG’s advanced customer analysis and segmentation system will enable ENBC to see and treat its customers as individuals by identifying the company’s most valuable customers, their purchasing habits, where they live and their demographics and lifestyles.

“In today’s innovative, highly competitive food service industry, relevant and timely consumer information can deliver significant improvements in customer satisfaction, repeat purchases, cross-sell opportunities and profit margins,” said Bob Spaulding, director of media and research services for Einstein/Noah Bagel Corp. “Our goal is for CCG to help us more fully understand our customer and use that information to tailor our marketing efforts.”

About Einstein/Noah Bagel Corp.

Einstein Bros and Noah’s stores are unique bagel cafés and bakeries featuring fresh-baked bagels, a variety of cream cheese spreads, specialty coffee drinks, as well as soups, sandwiches and salads. Currently, there are 465 ENBC retail bagel stores in 29 states and the District of Columbia, of which 376 stores operate under the Einstein Bros Bagels brand name and 89 stores operate under the Noah’s New York Bagels brand name. For the location nearest you, visit the Web site at www.einsteinbros.com or call 1-800-BAGELME.




ABOUT CUSTOMER COMMUNICATIONS GROUP

Customer Communications Group, Inc. (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, analytical data services, creative communications and multimedia solutions ranging from print production to Website development. CCG also offers creative and production services for newsletters, magazines, collateral materials, fax-back systems, email and direct marketing communications.

CCG has implemented profitable programs for Fortune 1000 retail, financial and telecommunications clients including Dillard's, G.H. Bass & Co., Hibernia Bank, IBM, Nordstrom, Payless ShoeSource, Pier 1 Imports, Tommy Hilfiger and Wachovia Bank.

For more information about Customer Communications Group, visit http://www.customer.com or contact Sandra Gudat, president/CEO of Customer Communications Group, 12600 West Cedar Drive, Denver, CO, 80228; (303) 986-3000; (800) 525-0313; Fax (303) 989-4805; or sandra@customer.com.