DENVER, April 27, 2001 — Customer Communications Group (CCG) is using its extensive retail-client experience to enhance the Wild ‘N’ Crazy™ Club, a customer loyalty club for specialty merchant Spencer Gifts, Inc. “Loyal customers try more, buy more, spend more, and talk more about their positive experience than do fair-weather customers,” said Sandra Gudat, president and CEO of Customer Communications Group. “CCG will be helping Spencer Gifts enhance and retain the strong customer relationships it has worked hard to build — and reward those customers for their loyalty.”

Operating www.spencergifts.com and 700 retail stores throughout the United States, Canada and the United Kingdom, Spencer Gifts plans to meet the changing needs of its best customers through club promotions, rewards and previews of the newest products.

CCG will be conducting primary research with Spencer’s customers to evaluate the awareness, understanding and value of the Wild ‘N’ Crazy Club. Previously working with companies like Dillard’s, Pier 1 Imports and Kohl’s Department Stores, CCG will apply their expertise to Spencer’s to help them determine the right mix of rewards and communication that will make their program appealing, driving sales and ROI.

About Spencer Gifts

Spencer Gifts, Inc. is a premier specialty-gift retail chain specializing in unique, fad-based merchandise. Spencer Gifts, Inc. was a founded in 1947 as a catalog company specializing in gadgets. Today has grown to a 700 store chain throughout the United States, Canada and the United Kingdom under the names Spencer Gifts, DAPY, GLOW!, Universal Studio stores and Spirit Halloween Superstores. Spencer Gifts also operates an e-commerce site at www.spencergifts.com. Spencer Gifts is a unit of Universal Studios (www.universal studios.com), a part of CANAL+, the TV and Film division of Vivendi Universal, a new global leader in media and communications.




ABOUT CUSTOMER COMMUNICATIONS GROUP

Customer Communications Group, Inc. (CCG) pioneered the concept of relationship marketing more than 25 years ago and continues to prove its leadership position by delivering results that can increase sales 8 percent to 15 percent and generate 200 percent to 400 percent ROI.

As a full-service relationship marketing agency, CCG offers expertise in strategic consulting, analytical data services, creative communications and multimedia solutions ranging from print production to Website development. CCG also offers creative and production services for newsletters, magazines, collateral materials, fax-back systems, email and direct marketing communications.

CCG has implemented profitable programs for Fortune 1000 retail, financial and telecommunications clients including Dillard's, G.H. Bass & Co., Hibernia Bank, IBM, Nordstrom, Payless ShoeSource, Pier 1 Imports, Tommy Hilfiger and Wachovia Bank.

For more information about Customer Communications Group, visit http://www.customer.com or contact Sandra Gudat, president/CEO of Customer Communications Group, 12600 West Cedar Drive, Denver, CO, 80228; (303) 986-3000; (800) 525-0313; Fax (303) 989-4805; or sandra@customer.com.