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25 years of relationship marketing expertise.
It’s what we do every day, and we’d like to share that expertise with you. Call Jamie Dehn at 1.800.525.0313 ext. 109 or send an email to jamie.dehn@customer.com to leverage the wit, wisdom and words of CCG’s President and CEO Sandra Gudat.
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Real-world experience, big-picture thinking.
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Sandra L. Gudat
President/CEO
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In a career that spans three decades, Sandra Gudat is considered a pioneer in the field of relationship marketing. As President and CEO of Customer Communications Group (CCG), she has helped define the field of CRM, recognizing the importance of growing relationships with existing customers to increase customer loyalty.
Gudat has been instrumental in building CCG’s Fortune 1000 client base, which has included: First USA, General Motors, IBM, JD Edwards, Nordstrom, Pier 1 Imports, Tommy Hilfiger and Wells Fargo. CCG’s award-winning programs have produced outstanding results that have had a significant impact on our clients' bottom lines. Her results-driven attitude is reflected in CCG’s proven ability to combine the strategies and tactics to create programs that work in the real world to drive sales and profits.
Areas of Expertise
Customer Relationship Management (CRM), Loyalty Marketing, Creative Strategy, Database Marketing, Strategic Planning, Management
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| Professional Speaking Credits |
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2005 |
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DMA’s National Center for Database Marketing (NCDM) Conference — Summer |
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2005 |
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11th Annual Fred Newell Customer Relationship Management Conference |
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2004 |
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Canadian Marketing Association National Convention |
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2004 |
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10th Annual Fred Newell Customer Relationship Management Conference |
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2003 |
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9th Annual Fred Newell Customer Relationship Management Conference |
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2003 |
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Rocky Mountain Direct Marketing Association (RMDMA) Monthly Meeting |
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2002 |
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DMA’s National Center for Database Marketing (NCDM) Conference - Winter |
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2002 |
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DM Days New York |
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2001 |
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Direct Marketing Summit |
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2001 |
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7th Annual Fred Newell Customer Relationship Management Conference |
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2000 |
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International Bowl Expo |
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2000 |
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Loyalty Card Conference |
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2000 |
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DMA’s National Center for Database Marketing (NCDM) Conference - Winter |
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2000 |
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DMA Annual Convention - Fall |
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2000 |
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Card Marketing Conference |
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2000 |
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DMD New York |
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2000 |
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Wbusiness Conference |
| Press Coverage |
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DMA’s The Bottom Line, February 16, 2005, “Who’s That Shopper? Putting a Face on Mr. & Ms. X” |
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DMA’s The Bottom Line, September 1, 2004, “Better Direct Mail: Building on Your Success” |
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DMA’s The Bottom Line, December 3, 2003, “Using Research: Refining Your Direct Mail Strategy” |
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DMA’s The Bottom Line, November 5, 2003, “Refine Your Message: Sing With One Voice” |
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Know Thy Customer, July 2003, “Segment-based communications help convert your stockpiled customer data into real value” |
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Targetmarketplace.com, April 22, 2003, “Stepping Up to Customer-Centrics” |
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DMA’s The Bottom Line, February 19, 2003, “Stepping Up to Customer-Centric: 10 Steps that move you closer to the CRM payoff” |
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DMA’s Spotlight on Catalog/Mail Order, September 9, 2002, “Where Measurement Begins” |
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DMA’s The Bottom Line, April 3, 2002, “What Makes CRM Work? The Secret Lies with Getting Every Employee to Pull Together.” |
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iSource, November 2001, “CRM on Mid-Market Terms” |
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DM News, February 21, 2001, “Customer Loyalty Without the Points” |
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Utility Marketing Association, February 2001, “Comparing Apples and Oranges: Database Marketing Versus Relationship Marketing.” |
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Inside 1 to 1, January 2001, “Getting the Right Offer to the Right Customer” |
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DM News, January 16, 2001, “Take the Leap to Integrated CRM” |
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1 to 1 Direct, November 2000, “Til Data Do They Part” |
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DM News, November 2000, “Bon-Ton Department Stores Launches Loyalty, Database Marketing Program” |
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Promo, August 2000, “Growing Old and Loving It” |
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Hospitality Technology, July 2000, “Touchpoints for the New Age” |
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DMA Quick Bytes, June 2000, “Does Your Company Have a Soul?” |
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American Demographics, May 2000, “The Joy of Empty Nesting” Hotels, March 2000, “From Data to Dollars” |
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Articles for Publication
Below are articles you may consider for use in your publication. Review the copy by clicking on the downloadable Word documents below. Before reproducing any CCG article in your publication, please contact Amy O’Toole for permission. Permission to reprint will be given to all print, broadcast and electronic media provided that the article is reprinted in its entirety, including the author’s byline. Contact information provided in each article will need to be included in your publication. |
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Paired for Impact
 PairedforImpact.doc (32k) (article appeared in CCG StrateScapes Vol. 5, No. 3) 921 words |
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Double Take – Want to clone your best customers?
DoubleTake.doc (32k) (article appeared in CCG StrateScapes Vol. 5, No. 3) 1,039 words |
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Excuses, Excuses
ExcusesExcuses.doc (40k) (article appeared in CCG StrateScapes Vol. 5, No. 3) 1,369 words |
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Back in the Driver’s Seat
DriversSeat.doc (26k) (article appeared in CCG StrateScapes Vol. 6, No. 1) 1,129 words |
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Sing with One Voice
SingwithOneVoice.doc (32k) (article appeared in CCG StrateScapes Vol. 6, No. 1) 673 words |
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