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Financial Accounts
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account management |
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creative services |
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customer research |
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customer segmentation |
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data analytics |
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data processing |
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database management |
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fulfillment management |
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interactive services |
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print production |
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strategic consulting |
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predictive modeling |
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To help AmSouth overcome barriers to activation and usage, CCG developed a debit card user guide showcasing the product’s user-friendly features.
CCG created new templates for check packages and developed spec creative for new initiatives.
CCG developed a quarterly direct mail program to drive existing home equity line of credit customers toward increased activation and utilization. We also reviewed Comerica’s home equity portfolio to understand customer migration through different segments.
CCG provided strategic and creative development of database marketing programs geared toward product migration and new customer acquisition. We also designed a direct mail package focused on cross-selling online banking services, including Online Bill Pay, to current Commerce checking customers.
When Countrywide wanted an e-mail/Web communication for its home loan customers, we developed FrontDoor™ for them. Besides creating an original design, we also continue to develop monthly content for the ongoing communications. Results of the first deployment included an 80 percent overall read rate, with an 11 percent overall unique-user response rate.
| Fifth Third Business Debit |
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CCG is helping the business debit card division of Fifth Third Bank acquire new business debit card customers and increase card utilization of current card customers. We are also creating a home equity plan for Fifth Third that includes the development of a more robust, data-driven direct marketing strategy for use in customer and prospect targeting, creative message development and response analysis.
Chosen for our award-winning creative, CCG develops, produces and fulfills a home equity line of credit utilization program, including segmented versioning and incentive testing.
First Indiana Bank acquired market competitor MetroBank. CCG helped develop and implement a customer communication plan to help First Indiana proactively develop relationships with the MetroBank customer base, enabling First Indiana to retain customers through the merger and beyond.
| First National Bank of Omaha |
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CCG handled communication strategy, concept, content and design for 18 versions of a best-customer, cross-sell, direct mail initiative. We also provided database marketing strategy and creative development of a cross-sell campaign promoting select checking accounts to FNB’s credit card customer base. CCG created a home equity acquisition direct mail campaign targeted at the bank’s customers and prospects. We also designed a new home equity acquisition piece that was designed to appeal to customers’ and prospects’ aspirations.
CCG helped People’s Bank launch a new rebate credit card.
CCG provides Wachovia’s corporate marketing group with strategic creative development and program management for a number of initiatives including: acquisition and utilization direct mail, in-branch collateral and high value customer retention program and implementation.
Greg Sultan, VP, National Marketing Manager
>|Denver office 303.988.7580 x122
>|Cincinnati office 513.947.9102
>|e-mail greg@customer.com
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