Case Studies Channel Integration Cultivating Loyalty Customer Communications Customer Segmentation Database Marketing Home Equity Maximizing CRM Measurement Other White Papers
Case Studies B2B BPAA: Who Wants to Go Bowling? Hibernia National Bank: Looking Out for the Little Guy IBM: Timing is Everything SouthTrust: Direct Mail + B2B = A Winning Formula B2C BB&T Bank: Teaching Old Cardholders a New Trick Charming Shoppes: Show, Don’t Tell Countrywide Financial: E-News Gets the Clicks, Keeps the Customers Einstein Bros Bagels: Customer Research Goes Great with Bagels Express: Keeping Up with the Gen Xers Macy’s Elects New Presidents MGMA A Customer Attrition Model That Works Mellon: Conservative Bank, Soft Side Nordstrom: Where Customers Expect More PacifiCare of Colorado: Required Reading Pier 1 Imports: Revitalization Regional Dept. Store: 125-year-old Gets a Makeover Universal Studios Florida: Universal Goes Universal Wachovia Bank Card Services: Hey, Direct Mail Works Channel Integration Relationship Marketing In Cyberspace: Part 1 Relationship Marketing In Cyberspace: Part 2 Those Who Integrate Dominate Cultivating Loyalty The Art of Brand Translation Avoid the Breakup Build Attraction Caution: Merging Schools of Thought Does your company have a soul? Loyalty Worries Grocers, Too Pull Together Putting a face on Mr. & Ms. X Rx: Loyalty for Life Sing with One Voice Topple the Resistance Barrier The Unfulfilled Promise: One to One Marketing Walking the Privacy Tightrope Customer Communications 3 products. 3 mailings. 1 day. 11 Easy Steps to Effective Customer Communications Better Direct mail Communication is Interactive Funnel Vision Head of the Class Keep Out of My Inbox Magazines: Editorially Speaking… Newsletters: Why, How, When and Where Target: Who’s Best? The Art of Brand Translation Using Research to Refine Your DM Strategy Customer Segmentation Breaking the Spell Customer Segmentation: Finding the Right Tool Cutting the Fat from Canadian Data Database Marketing vs. Relationship Marketing Does creative get it? From Data Storehouse to Profit Powerhouse Psychographics circa 2004 Same Demographic, Different Approach Database Marketing 360° – From Every Angle Data Gets Personal Double Take Getting Closer to Data Looking for That Perfect Match Make Your Data Do New Tricks The Match Game Paired for Impact The Perfect Fit Relevance at Work Squeaky Clean Timing Is Everything Well Oiled When Data Warehousing Isn’t in the Budget Home Equity Adding to Home Equity Success Home Equity Still HOT Serving Up Cake Maximizing CRM Adventures in CRM Back in the Driver’s Seat Discover the Magic Ducks in a Row Excuses, Excuses: Why You Should Do Focus Groups Keep Your CRM Strategies in Check Never Stay Static The New Retail Reality Results THIS Year Solving the Puzzle of Customer Profitability Stepping up to Customer Centric Trim Your CRM Budget, Get Better Results Measurement Customer Lifetime Value Dissecting Customer Value Mine Your Own Metrics The Magnificent Seven Where Measurement Begins Other Loyalty Marketing, "The New Relationship" Setting It Up to Sell It Up Stuck on Red? White Papers Building the Case for CRM Selecting a Marketing Database Solution
Mapping the Keys to CRM Program Success How (and why) to put your CRM journey to the test.
HIGHLIGHTS Top 10 Essential E-newsletter Ingredients The recipe for churning out top ROI. Turning Economic Downturn Into Market Gain Tips for tough times.
Get Schooled Five key CRM lessons. Bonus: 30-Year CRM Timeline
HIGHLIGHTS Online Social Networking Hone those CRM social skills. Navigate the CRM River of Change Learn to flow with the current and profit.
Alive and Kickin’ Direct mail is still king.
HIGHLIGHTS Battle Consumer Plastic Fatigue Win the war for wallet space. Going to the Source Increase performance with multiple data sources.
Your Customers Have Control Issues Build customer trust.
HIGHLIGHTS Nail Down Profits Pick the right analytical tool. All Together Now A beautiful friendship: data and creative.
