Getting Closer to Data

In a market where budgets are being cut yet profits still need to rise, more and more companies are relying on data to make their marketing efforts more effective and efficient. Indeed, strategic communications driven by data can do as much for your bottom line as it can for your budget.

And just as many of you are taking steps to maximize data, so are we. On March 31, 2003, CCG merged with IntelliStats,™ our partner of more than seven years and a leading provider of database marketing, customized analytics and modeling services.

For our clients, the merger means you’ll have more access to IntelliStats’ sophisticated data and modeling tools that can answer the tough questions you ask every day, such as Who are my best customers? How can I find more of them? What do they buy and why?

For CCG, having the IntelliStats Analytic Solutions Group under our roof means we’ll also have more direct contact with the analytical side of our business — not only our strategists and consultants, but also our account and creative teams. That means you can be sure that every word written and every image chosen is rooted in strategy, so your data investment results in a piece that resonates with your customers (see story, Does your creative team get it?).

And you’ll find plenty of other ways to give your left brain some exercise in this issue of StrateScapes — with examples of how The Great Indoors, Dillard’s, Pier 1 Imports and Helzberg Diamonds have used data research to drive their communications strategies.

After you turn the last page, give us a call to discuss our newly expanded services and how we can help you dive into your data to pull out the ROI you’re depending on. You can also learn more about IntelliStats by visiting customer.com and clicking on the IntelliStats Analytics tab.