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Creative Execution
Marketing is about generating response, and some of the industrys highest response rates come from CCGs razor-sharp creative communications. Our writers stay tuned to the issues that matter to your customers and your company, so they can deliver value-driven editorial content tailored to your customers interests and strategically designed to meet your program objectives.
Our art directors lock onto your internal corporate standards and those of your agency of record, while also keeping abreast of or ahead of the latest design trends. Then they develop leading creative that complements and enhances your corporate image while capturing your customers attention and getting your message across loud and clear.
Combined, copy and design create a package that tells your customers you understand them - and that impels your customers to respond.
Case Studies
Express: Keeping Up with the Gen Xers
Hibernia National Bank: Looking Out for the Little Guy
IBM: Timing is Everything
Mellon: Conservative Bank, Soft Side
Nordstrom: Where Customers Expect More
PacifiCare of Colorado: Required Reading
Pier 1 Imports: Revitalization
Regional Dept. Store: 125-year-old Gets a Makeover
SouthTrust: Direct Mail + B2B = A Winning Formula
Wachovia Bank Card Services: Hey, Direct Mail Works


Articles
11 Easy Steps to Effective Customer Communications
Build Attraction
Head of the Class
Magazines: Editorially Speaking
Newsletters: Why, How, When and Where


Press Releases
November 6, 2003
Super Fresh Selects Customer Communications Group for Development of Customer Loyalty Program
As featured in CBS Market Watch, DM News and Yahoo! Finance.
July 16, 2002
Opportunity Knocks with Countrywide Home Loans FrontDoor
As featured in Advertising & Marketing Review, American Banker.com, CBS MarketWatch, Lycos Finance and Yahoo! Finance.
November 14, 2001
Customer Communications Group Unveils www.customer.com: A CRM Site to Aid Companies in Trying Times.
As featured in Advertising & Marketing Review, Financial Services Marketing and Yahoo! Finance.
October 31, 2000
CCG Deepens Retail Portfolio: CRM Initiative for The Bon-Ton Demonstrates Stores Customer Commitment.
As featured in DM News magazine, DM News.com, B2B magazine, The Denver Post, localbusiness.com.

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