  |
 |
 |
|||||||||
|
|
|
It’s what we excel at that will improve your customer relationships — and your business.
 STRATEGIC CRM Consulting CCG’s senior strategic consultants have one aim: To exceed your expectations while staying strictly within your financial and time constraints. With 40 combined years of experience and a non-stop drive to continue learning and improving, they love nothing better than finding progressive solutions, based on tried-and-true strategies, that address your company’s particular challenges, opportunities and desires. So you walk away with actionable, custom-designed plans that are ready to start working for you today. Show me the proof. STRATEGIC CRM Program Development Your company is not the same as everyone else’s. Neither should your CRM program be. That’s why CCG’s senior strategic consultants take the time to research your organization in depth, including analyzing your customer base and examining your marketplace. With this essential background, they develop a highly detailed, personalized plan whose sole focus is delivering measurable, sustainable results. Just as important, your plan includes every step on the path to developing a profitable relationship marketing program. From creation to implementation, measurement and refinement, all the pieces are in the package, ready for you to use right now. Show me the proof. STRATEGIC ROI Measurement How well did your CRM program perform? Did you reach your ROI goals? You’ll never know if you don’t measure. CCG will monitor and measure your project or program against pre-determined monthly objectives in the areas that matter to you, such as participation or enrollment levels; recency, frequency, monetary qualification rates; and share of wallet. Our expertise and experience also allow us to develop control group methodologies that ensure statistically valid measurements of the impact of program benefits and investment on customer behavior. Once we’ve gathered all the data, we’ll help you understand what it means and how you can use it to adjust and refine your CRM program to keep meeting your goals — even when those goals climb higher every year. Show me the proof. STRATEGIC Program Refinement CRM is not a static entity. To keep it working and keep results building, you have to keep your CRM efforts fresh, dynamic, innovative and up to date. You have to respond to measurement data, opportunities and challenges in the marketplace, not to mention greater demands from the powers that be. We’ll help you understand how all these factors, independently or together, influence your existing CRM initiatives — and how you can use these changes to refine your efforts so you continue to see results. Our strategic experts can also show you where your current programs are falling down on the job, then advise you on the most effective methods for revving them into action again. In short, we’ll help you roll with the times and patch the problem spots, adjusting and refining your CRM program so it continues to meet your company’s goals today, tomorrow, next year and on into the future. Show me the proof.  CREATIVE Creative Execution Marketing is about generating response, and some of the industry’s highest response rates come from CCG’s razor-sharp creative communications. Our writers stay tuned to the issues that matter to your customers and your company, so they can deliver value-driven editorial content tailored to your customers’ interests and strategically designed to meet your program objectives. Our art directors lock onto your internal corporate standards and those of your agency of record, while also keeping abreast of — or ahead of — the latest design trends. Then they develop leading creative that complements and enhances your corporate image while capturing your customers’ attention and getting your message across loud and clear. Combined, copy and design create a package that tells your customers you understand them -— and that impels your customers to respond. Show me the proof. CREATIVE Production Services To some people, production is the background grunt work that gets handed off to a third party at the cheapest rate. But CCG understands that production is an integral part of making your communications sing to your customers. That’s why our production personnel make it their business to give you more than you expect in every aspect of the process, from quality and innovation to efficiency, service and results. What’s more, whether your program involves data warehousing or print, electronic or interactive communications, CCG’s production veterans find the most appropriate, cost-effective solution for your needs. And they do it while providing you with the convenience of single-source accountability, making your life easier while making your communications more appealing to your customers. CREATIVE Program Implementation What’s a strategy worth if you can’t put into action? Not the paper it’s printed on. At CCG, we don’t just hand you a castle-in-the-air CRM plan and walk away. We see our strategies as blueprints for your CRM program, and we’re ready to help you build those ideas into something real. As the basis for that, we supply you with a step-by-step implementation kit that includes, but isn’t limited to, a contact matrix and communications plan, budget, timeline, competitive analysis, internal resource impact study and return-on-investment pro formas. In short, everything you need to make your CRM program not just a dream, but a high-performance reality. Show me the proof. CREATIVE Interactive Marketing To some agencies, interactive marketing is a whole different animal. To CCG, it’s simply another part of the complete CRM picture. We understand that different consumers respond better to different media and that you make the greatest impact by delivering your message through multiple channels. For us, then, Web sites, e-newsletters, direct e-mail and online surveys present a strategic complement to your print CRM efforts. But we also realize that you can’t talk online the same way you talk in print. So our creative team tailors your look and your message in a way that’s appropriate and effective for each environment. Furthermore, we understand the importance of maintaining your brand image consistently across all channels. So we make sure that not just your colors and logo, but also your personality and style shine through as brightly in your interactive communications as they do in print. Last but not least, CCG won’t just set you up online and leave you hanging. We’ll follow through with analysis of click-through rates and other e-metrics to see where your interactive marketing efforts are working and where they’re not. Then we’ll work with you to fix what’s broken, make the good stuff even better and keep strengthening the customer bonds that push your company’s growth. Show me the proof. CCG CustomerCenter Collecting data is critical; but being able to assimilate and apply findings from the data is paramount. With CCG CustomerCenter we make it easy. CCG CustomerCenter is an integrated marketing solution that brings together database management services, CCG Insight marketing software and strategic consulting expertise to help you add greater value and substance to your marketing initiatives and get you closer to your customers. Show me the proof. Customer Analytics Your data warehouse contains a treasure trove of customer information. CCG’s analytical experts can help you mine the most valuable nuggets from those depths. From customer migration and customer value to purchase cycles and next-purchase probabilities, we’ll gather the facts you need to make strategic CRM decisions that drive your overall initiatives forward and build priceless customer loyalty. Show me the proof. |
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
