Our Chief Engineers

Sandra Gudat
President/CEO

Lane Ware
Senior Vice President, Strategic Consulting and Account Management

Bill Schneider
Senior Vice President, IntelliStats Analytics Group





Sandra L. Gudat
President/CEO

Years with CCG: 11

What strengths and qualities do you bring to CCG and its clients?
My diverse background in consulting, database marketing, advertising, retail and business management has given me the vision to understand the impact relationship marketing has on an enterprise — and the skills to implement that vision. I was instrumental in developing the five-step process CCG uses to create programs that consistently deliver results, and I remain very hands-on in managing the company to ensure that CCG maintains its position as a leader in CRM.

In addition to keeping abreast of the core industries served by CCG, I continue to refine CCG’s consulting process that helps us make an even greater impact on our clients’ bottom lines. My results-driven attitude is reflected in CCG’s ability to combine the strategic and the tactical to create programs that work in the real world.

What are your career high points?
My broad-based experience has provided me with the marketing experience and database expertise to strategically design and successfully implement relationship marketing programs for clients in the retail, healthcare, telecommunications and financial services arenas.

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I am honored to have been a featured speaker at major national conferences including the Direct Marketing Association Annual, the National Database Marketing Conference, and the Retail Advertising and Marketing Association’s Retail Advertising Conference. I have also spoken at Contact Strategies by IRR and at E-Customer Relationship Marketing by IQPC. In addition, I consult and lead seminars with private businesses on the creation and implementation of relationship and database marketing programs. I am also a member of the Denver Advertising Federation, the Direct Marketing Association, the Bank Marketing Association and the National Retailer Federation.

I seek exceptional service.
I have been on the client side in the retail and technology industries, so I understand their concerns and needs, That’s why I push the CCG team to provide an exceptional level of customer service that would have delighted me when I was a client.

What inspires you?
What inspires me the most is helping our clients increase their bottom line by improving their relationships with their customers. The best reward is when I hear, “The program is working. We’ve added $9 million to our profit line this year!”




Lane Ware
Senior Vice President, Strategic Consulting and Account Management

Years with CCG: 13

What strengths and qualities do you bring to CCG and its clients?
My hard-earned years of experience implementing relationship marketing programs is invaluable in creating new programs. I have a firm grasp of what it takes to make a program successful, and this knowledge gives my clients and team members the confidence to remain calm during even the craziest program launches. As a consultant, I have a keen ability to discern the strengths and challenges each client faces and to turn those strengths and challenges into opportunities.

What are your career high points?

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My involvement in relationship marketing has ranged from creating a database from scratch to implementing entirely new programs to refining existing programs that weren’t performing to expectations. Plus, I’ve had the opportunity to work with clients in the retail, financial services, telecommunications and healthcare industries. I’ve pretty much seen it all (and have done most of it!).

Strategy, Tactics, Action!
I combine strategic direction with tactical approaches to provide each client with an actionable plan. It’s critical that we can do everything we promise a client, and my experience helps me recognize potential potholes on the road to creating and maintaining an effective program.

Action, not analysis.
Too many consultants can analyze data, yet not understand what to do with it. My expertise allows me to plot the tactics and ensure a realistic budget and reliable pro forma ROI.

Motives move me.
The challenge of discovering what makes a customer go to one company over another is fascinating. And uncovering my clients’ various customer segments and what makes each of them tick is like working on an archeological dig: It’s a slow, calculated process, but the discovery is worth every ounce of effort.




Bill Schneider
Senior Vice President, IntelliStats Analytics Group

Years with CCG: 6

What strengths and qualities do you bring to CCG and its clients?
I pride myself on bringing a human touch to customer data. In part, that means giving personal attention to every client. But it also means finding ways to make numbers and data meaningful and useful to our clients. You might say I give numbers human qualities. Put another way, my 13 years of experience in consumer market research has given me the ability to turn statistics and analysis into actionable knowledge that breathes life into relationship-marketing programs and helps them flourish.

What are your career high points?

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I’ve been fortunate to hone my skills with experience in multiple data disciplines, such as questionnaire design, sampling, data adjustment and analysis, market segmentation, predictive modeling and consumer profiling. In addition, I’ve consulted for clients in myriad industries, including telecommunications, sports, recreation, retail and direct marketing.

I’ve also been honored to be chosen as a guest lecturer at the University of Colorado and as a speaker/presenter for a number of groups, including American Advertising Federation, Cable Television Marketing Association, Direct Marketing Education Society, Public Relations Society of America and Rocky Mountain Direct Marketing Association.

On the Edge
Due to the nature of the clients I work with, I have the opportunity to use leading-edge techniques and technologies. That allows me to understand the true applications of the data I work with on a level that most marketers and statisticians can’t. And that’s a large part of what allows me to convert that data into marketing intelligence that lets our clients be proactive in influencing future customer behavior.

The Dean of Demographics
I’ve contributed a number of articles on consumer purchase behavior to trade journals such as Appliance, Photo Trade News and This Week in Consumer Electronics. In fact, because of my expertise in consumer purchase behavior and my involvement in developing The Lifestyle Market Analyst publication, The Denver Post once dubbed me the Dean of Demographics!