CREATIVE DIRECT MAIL

CCG can give your direct mail a new look.

BOTTOM LINE
Client: Wells Fargo Bank
Challenge: Refresh a 2-year-old BusinessLine direct mail campaign and garner better results.
Solution: A unique, benefits-oriented approach that leveraged customer research.
Results: CCG’s package produced
promising results for Wells Fargo, and Wells Fargo continues to use
it to test creative.
After vigorous testing and regular updates, Wells Fargo Bank had perfected its BusinessLine direct mail campaign. But after using the same creative for more than two years, these direct mail pros turned to CCG for a unique concept that could beat control package results.

Leveraging Wells Fargo’s extensive research on its business checking customers, CCG developed a package from the customer’s viewpoint — focusing on the need for easy access to cash and creating to-the-point messaging. With a new piece that differed from the standard letter package, CCG helped Wells Fargo:

Cross-sell this product by leveraging the existing bank relationship.

Get better results than the control package at the same cost per mailing.

Is it time for your direct mail programs to get a makeover?
Call Greg Sultan, VP, National Marketing Manager,
at 513.947.9102, or send an e-mail to greg@customer.com