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Analytic Products
CustomerView
CustomerView is a quick and inexpensive way to gain insight about customers by providing you with facts about their demographics, lifestyles and interests. Delivered as an interactive web-based report, CustomerView allows you to use the insight uncovered to address such business challenges as understanding your customers, taking your marketing dollars further and finding better prospects.
Download a data sheet about CustomerView.
Customer Migration Analysis
Customer Migration Analysis tracks your customers as they move in and out of your loyalty tiers. This lets you pinpoint the most effective timing for your retention-based marketing efforts. In addition, this analytical tool lets you:
- Evaluate whether customers are spending more due to increased loyalty.
- Diagnose problems within customer segments.
- Track movement of control groups for comparison purposes.
- Identify customers who are working their way up the loyalty chain — indicating an opportunity for you to communicate with them in ways that will increase spending, purchase frequency and share of wallet.
Customer Value ScoringTM
Customer Value Scoring lets you rank the value of each customer in your database. This helps you make the smartest decisions when allocating your marketing resources and efforts. In addition, this data mining tool allows you to identify customer attrition trends early and, just as important, to identify up-and-comers you may want to target with communications that push them toward the best customer level.
Read more about Customer Value Scoring.
Market Basket Analysis
A Market Basket Analysis helps you pinpoint the products and services your customers are most likely to purchase during the year. And that allows you to create highly relevant communications and personalized product offers that strengthen customer relationships.
Read more about Market Basket Analysis.
Purchase Cycle AnalysisTM
A Purchase Cycle Analysis allows you to measure the relative time span between customer transactions and reveals gaps in customer activity. This helps you synchronize the timing of your marketing messages more accurately than ever before while creating more accurately targeted messages. And that makes for a highly efficient communications plan that can lower your marketing costs while actually improving results.
Read more about Purchase Cycle Analysis.
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