Sandra is considered a pioneer in the field of marketing and helped define the field of customer relationship marketing. Her diverse background in consulting, database marketing, advertising, retail and business management has given her the vision to understand the impact relationship marketing has on a company — and the skills to implement that vision. She was instrumental in developing the five-step process CCG uses to create programs that consistently deliver results, and she remains hands-on in managing the company.

In addition to keeping abreast of the core industries covered by CCG, Sandra continues to refine the agency’s consulting process and make an even greater impact on each client’s bottom line. Her results-driven attitude is reflected in CCG’s ability to combine the strategic and tactical to create programs that work in the real world.

Sandra is a frequent speaker on the topics of relationship marketing and developing customercentric policies, lecturing at national and international marketing conferences including the Direct Marketing Association, Direct Marketing Days New York, National Database Marketing Conference and the Retail Advertising and Marketing Association’s Retail Advertising Conference. Additionally, Sandra consults with private businesses on the creation and implementation of database marketing programs.

Lane’s extensive experience creating and implementing a wide scope of relationship marketing programs and CRM initiatives makes her invaluable in developing new programs. She has a firm grasp of what it takes to make a program successful, and this knowledge gives her clients an edge in designing and implementing strategies that work. As a consultant, Lane has a keen ability to discern the strengths and challenges of a client’s organization and turn these points into opportunities.

Lane combines strategic expertise and experience in a variety of industries with implementation and project-management skills. Her involvement in projects has ranged from helping design databases to implementing long-range marketing plans to refining existing strategies.

Lane is also a sought-after speaker by organizations including the Canadian Marketing Association and the Rocky Mountain Direct Marketing Association.

CCG. I’ve created and implemented a variety of programs for a range of industries, including financial, retail, health care and automotive. Understanding what works and what doesn’t leads to accurately predicting ROI and to providing realistic budgets. One retail program generated a 300 percent ROI.

Maxwell Scroge Company. I honed my analytical skills as an editor for this leading catalog consulting and marketing firm. I was responsible for making forecasts of direct-mail industry trends that were widely quoted in the press. I learned to accurately trend financial data based on a variety of sources and understand how outside influences impact performance.

In more than two decades of service to the sales and marketing industry, Greg has learned how to get inside clients’ minds, understand their needs, establish meaningful goals and plan a trajectory to reach those targets. His analytical, problem-solving mindset combines seamlessly with a streak of innovation, allowing him to pinpoint creative, out-of-the-box solutions that yield quantitative results tailor-made for each client.

At CCG, Greg gels these talents with his strong skills in database marketing, sales and custom direct-marketing programs to provide added value to every client.

From activation to acquisition, cross-sell to on-boarding, Greg brings program expertise and knowledge from the nation’s top financial services companies to help CCG’s clients make the most of best practices and opportunities.

There are no two ways about it: David Slavick knows retail. Whether he’s pursuing a big-picture loyalty strategy for a multi-billion-dollar company or simply perusing a local retail store to glean valuable customer-level insight — David has a unique skill for identifying and capitalizing on opportunities in retail and business development.

It is that skill — sharpened by decades of on-the-job wisdom and tried-and-true best practices — that allows David to tackle marketing challenges with a been-there, done-that confidence. David’s extensive background makes him a true pioneer in loyalty program innovation, CRM strategies and tactics, social media, website development, data governance and project management. To top if off, he’s a hands-on leader driven by honesty, integrity and the proven ability to turn a high-level vision into precision-measured success for his clients.

Sears Holdings. "The ShopYourWay Rewards program was a massive undertaking. I learned how to lead a multi-disciplinary team to create a loyalty program from scratch, integrate it across 4,400 stores and build the reporting/analytics to measure performance. No one had done anything like this before — and today, this multi-channel program is 75 million members strong and the largest of its kind."

American Eagle. "I oversaw the development and launch of the All-Access Pass rewards program, which provided valuable customer insight on ways to increase conversion, customer retention and overall profitability. The experience strengthened my passion for finding creative solutions through understanding consumer motivations and attitudes. I also learned the importance of leveraging data in order to define goals and objectives — not just for AE, but for all of my clients."